Nov

19

Le club de Poitiers Basket 86, inconnu pour beaucoup de Français, est pourtant un des plus gros moteur du sport en France. La raison ? Une communication en béton, en prélude de résultats sportifs…

Logo de l'Union Poitier Basket 86
Poitiers, près de 90000 habitants, est la préfecture de la Vienne. Du côté sportif, Poitiers c’est surtout le Stade poitevin, et sa section volley-ball championne de France en 1999. Et pourtant, depuis quelques années c’est aussi une terre de basket-ball, même si la construction du club se fait patiemment. Le club est né en 2004, de l’union du CEP Poitiers et de la section basket-ball du Stade poitevin, et a commencé à évoluer directement en NM1, soit la troisième division. A la fin de sa deuxième saison, le club gagne sa place pour la Pro B. Poitiers, lors de cette saison 2005-06, a alors l’honneur de voir l’un de ses matchs diffusé en direct sur l’Internet. De souvenir, il s’agit là d’une première en France pour du basket-ball de haut niveau.

Cette retransmission s’est faite avec un très bon support technique des Poitevins, et est, sans doute, l’un des points de départ de ce qui allait faire de Poitiers le meilleur club sportif français en termes de communication !

Pour sa première saison, l’UBP86 refond son site Internet. N’hésitant pas à multiplier les photographies et à abreuver les supporters de nouvelles fraîches. Jusque là rien d’exceptionnel. Mais là où Poitiers fait office de précurseur, c’est que le club dispose depuis très longtemps de sa Web TV !

A titre de comparaison, ce n’est que plus récemment que les clubs de football se sont mis à cette page. Et encore, droits télévisuels obligent, ils se contentent de quelques reportages. Avec Poitiers Basket TV, c’est une vrai chaîne, fréquemment mise à jour.

Mais à Poitiers on ne s’arrête pas là. Le club a déjà publié un DVD de sa saison en Pro B. Mieux, car plus rare, le club n’hésite pas à laisser des photos libres de droits, histoire qu’elles puissent être plus facilement distribuées utilisées. Ceci permet donc au club d’exporter au mieux son image. Une autre chose, qui ne se voit pas souvent, même en Euroleague, l’entrée des joueurs se fait salle éteinte, une poursuite accompagnant les protagonistes de la rencontre.

La dernière idée géniale ? C’est Maxi Basket du mois de novembre qui l’évoque. Le club a investi dans des reproductions grandeur nature des joueurs et du coach, afin de les exposer dans la galerie commerçante de la ville. Le but avoué est de permettre au gens de se mesurer aux géants de l’UBP86. L’occasion aussi de montrer que le club a un visage humain.

Poitiers Basket 86 est donc un modèle en termes de communication. Reste à savoir si ce genre d’idées est vraiment exploitable par le plus grand nombre de clubs. La réponse est mitigée car c’est un investissement lourd. Autrement dit, il faut que les partenaires adhèrent totalement au projet. Mais bon si un club de Pro B y arrive, pourquoi pas d’autres…

var addthis_pub = ‘gabalibusfeliciter’;
var addthis_language = ‘fr’;var addthis_options = ’email, favorites, google, facebook, twitter, netvibes, viadeo, wikio, more’;

Note, however, that this rule only applies to some animals. Dogs and kittens almost always work, but fully grown cats can be ambivalent. It’s even been scientifically proven: In one experiment, students switched their allegiance away from an imaginary sports team the moment they were told that it was “highly favored” to win. We naturally get uneasy going for the obviously superior force, even if they’re the ones fighting to defend the besieged giant panda enclosure.Blessed with tremendous hands and quickness, his versatility will keep him on the field cheap nfl jerseys for a Giants offense that has gotten little production aside http://cheapjerseysupply.com from OBJ over the past two years. The oft injured Victor Cruz remains a huge question mark, and Eli Manning along with offensive coordinator Bob McAdoo would love nothing more than for the dynamic and shifty Shepard to burst onto the scene.Rick was drowned in an ocean of hateful tweets, obviously, but it went beyond that. He earned his own thread, where users coordinated a harassment campaign which included leaking his family’s address. “When they put your address out there, a lot of the shit was irritant type stuff . having Qurans sent to my house, saying there was a garage sale . that’s prank kind of stuff.”What makes the cheap nfl jerseys home so valuable? For one thing, cheap jerseys it’s located in Palos Verdes Estates, which is one of the fanciest neighborhoods within a 20 minute drive of Long Beach, CA. It also sits high atop a hill in the heart of the Wholesale China Jerseys Lunada Bay enclave, and offers unobstructed ocean views, plus complete privacy.Eastwood was elected mayor In 1986 and served one two year term. He ran on a pro business platform and one of his political victories was the repeal of a ban to sell and eat ice cheap oakleys outlet cream in public. Eastwood did not seek a second term, although clearly there was still more work to be done: While not enforced, the community still prohibits the cheap jerseys china wearing of high heels without a permit.It’s about working hard and getting there,” Hayne said.”They’re the world champs. Sometimes in life, it’s not about success, but it’s about the experience and just being part of that team.”[It’s the] first Fijian team to win back to back titles and they’ve got a bunch of superstars who are going to be a joy to train with and a joy to play with.”It’s not about coming over and making the team, it’s about giving me an opportunity to make a team.”Hayne now faces six weeks of intense training in Fiji to prove to coach Ben Ryan that he’s not only fit enough for Rio, but good enough to displace one of the team’s established stars.”Our cupboard is not just deep, it’s absolutely littered with fantastic talent,” Ryan said.More RugbyStats CentreFixtures and ResultsAll BlacksDream Team Tipping”We had a very light week this week .

var addthis_pub = ‘gabalibusfeliciter’;
var addthis_language = ‘fr’;var addthis_options = ’email, favorites, google, facebook, twitter, netvibes, viadeo, wikio, more’;

This method starts with a wok you can use any kitchen pan that’s large enough for your fish fillets, but the slope of the wok is particularly helpful. Whatever you choose, just make sure it doesn’t have a nonstick coating, which might degrade in the cooking. Then coat everything with a full covering of foil so that you end up smoking the fish, not the pan.There’s certainly an argument to be made for the intense anti meth propaganda: Meth is a very bad thing, Oakley Sunglasses Outlet and by exaggerating the problem, we may keep people from ever starting it. Yet studies have found that these ads don’t help, and may actually make the problem worse. To people who don’t use meth, they seem cartoonish and ridiculous, and replica oakleys to people who are already users, the ads make Baratas Replicas Ray Ban them feel ostracized and gross, which often keeps them from seeking help for their problem. Allergy pills are behind a little plexiglass door now, everybody we won! Meth is over.Rogrio CeniRemarkably, this Goalkeeper is not on this list because of his discount football jerseys cat like reflexes, or legendary saves. He is on cheap oakleys sunglasses the list because he is the first, and probably even the last, for some time at least, Goalkeeper to break the 100 goals scored mark during his career. He has 111 goals, in fact, once scoring 10 in a single season. All of his goals come from Penalties and Free Kicks, and his conversion rate would make many midfielders in World football proud. The only Goalkeeper to come close to him was Jos Luis Chilavert, who netted an impressive 56 goals in his career, but was taken over by Ceni 8 years ago, and has went on to double Chilavert’s total.Figure 4(a) Quadratic temperature dependence of the electrical resistivity (T) of wholesale jerseys single crystal Yb2Ni12P7 at several applied pressures up to 2.4GPa. The solid lines are linear fits to the data. (b) Temperature dependence of (T), defined as (T)(0+AT2). The arrows indicate TFL, the temperature above which there is a deviation from Fermi liquid behavior.Bruised ribs are caused by damage to the cartilage that holds your ribs together. This injury typically occurs with blunt trauma, such as seat belt resistance during cheap nfl jerseys a motor vehicle accident. However, bruised ribs may also occur with the same activities that cause pulled muscles, including exercise or coughing. As the name « bruised ribs » implies, blood vessels rupture and bruising occurs soon after this injury is sustained. Bruised ribs cause tenderness over the injured area and pain that increases with breathing and trunk movements.
1 Étoile2 Étoiles3 Étoiles4 Étoiles5 Étoiles (6 votes, moyenne : 4,67 sur 5)
Loading...

Commentaires

.